Wimbledon for 2021,

The design brief was to redesign the IBM Wimbledon app that currently exists. Also taking into account new advances in Watson AI for machine learning, weather data and more.

To envision a more modern app UX and UI to also attract younger fans and to showcase the players and match line-ups.

This was done in 3 days with no prior assets. User research was conducted with a local teen tennis group in the area. Due to the speed that was needed. Rough concept sketches were created and then right to visual design. Once completed, the visual design was then shared with the target audience with what would be extreme minimal changes, based on personal preference.

ForIBM Design Challenge RoleUX Designer, UX Researcher, UI Design Date02/2021